lauren & onomie IN THE PRESS

The launch of Onomie garnered unprecedented press coverage for a small start up due to the excitement around the performance of the product and the simplicity and aspirational nature of the brand. Here is a taste of our coverage. 

THE NEW YORK TIMES LAUNCH REVEAL 

"The co-founders’ plan is to make women feel like they can have it all with makeup products packed with enough skincare benefits to eliminate the need for separate creams or serum."

TWO-TIME WINNING allure best of beauty AWARD

"But this little tube of concealer from a new natural company called Onomie kills it on all fronts, knocking out darkness, too much tequila, and allergy-eyes, all without helping to announce our actual age. As one of our concealer-obsessed editors put it, "It's thick enough to conceal serious dark marks and circles but doesn't feel dry or cakey." 

TEPPER MAGAZINE COVERS FORMER ALUMNI LAUREN HOFFMAN 

 “I wanted Onomie to become a place where nobody would question the integrity or value of the products. I wanted products with high-level ingredients to show people, it’s not just a beautiful product, it’s real science packaged in a beautiful way.” 

SELF MAGAZINE AWARDS ONOMIE WITH BEST EYE ILLUMINATOR

"This highlighter fights stubborn dark circles with a hefty hit of 10 percent L-ascorbic acid (aka vitamin C)."

HARPER'S BAZAAR CALLS ONOMIE A COVER UP THAT IS MORE THAN JUST COSMETIC

"Then came Onomie, whose tiny pink tube holds a deceiving amount of cover-up..."

ONOMIE IS A MARIE CLAIRE MUST HAVE 

"The Coolest New Beauty Products to Have on Your Radar"

referinery 29 REFERENCES BEYONCE WHEN HIGHLIGHTING ONOMIE

"Then, I tried the product — and little tiny cherubs started singing Beyoncé from on high. It covered up my dark circles like no other concealer I've tried, providing beautiful coverage, seamless shade matching, and superior blendability."

HOLY GRAIL OF CONCEALER AWARDS 

Up against industry veterans Urban Decay, NYX and IT Cosmetics, Onomie won the award after only being on shelves for two months

VOGUE GETS IT

“Onomie A.C.E. Illuminating Eye Treatment not only brightens a dull complexion, it tightens by reducing fine lines with Vitamin C!”

TOWN & COUNTRY FEATURES ONOMIE BOTH ONLINE & IN PRINT

"I think the big demand now for natural and organic in the beauty world stems from the food industry," says Lauren Hoffman, co-founder of Onomie, a new line that bridges the gap between skincare and makeup. "But there have always been safe synthetics that get great results."

WWD, THE INDUSTRY BIBLE, COVERS THE ONOMIE LAUNCH 

"Onomie is looking to be the Clinique of the online direct-to-consumer landscape."

ONOMIE FEATURED ON THE TODAY SHOW 

Fast Forward to 4:09 to hear the hosts shout "O-no-mie"

BUZZFEED SINGS OUR PRAISES

"Onomie has free ground shipping AND they send samples so you can find your shade match. Boo-yah."