making magic for a living.

I am an independent brand and customer experience consultant for beauty, wellness, fitness and lifestyle brands, agencies and individuals. With over ten years of experience working on powerful brands like Kiehl's, Giorgio Armani Beauty, L'Oreal, and creating my own award winning brand Onomie, I've developed serious expertise around building and maintaining a brand identity by communicating and connecting with the right values and stories to the right audience to deliver and drive results via innovative and cost effective approaches. I am obsessed with understanding customer needs and how businesses deliver value and experiences that build lasting connections that can truly shape the trajectory of a business.  

With experience working with large corporations like L'Oreal to co-founding a start up and managing my own independent consulting business, I can maneuver through any organizational complexities and utilize my network and varied experience and creative problem solving mentality to find a solution to any challenge. This is where my magic comes in. 

more about onomie.

From 2013 to 2016, I co-founded and launched Onomie, a direct-to-consumer beauty company, that bridges the science of skincare with makeup technology for breakthrough hybrid solutions. Within one year the brand won four awards, including an Allure Best Of Beauty award, and appeared on The Today Show twice. As a brand that didn't spend on advertising, this number of awards was unprecedented. With clinical studies validating product efficacy and a groundbreaking sampling program, we built the trust of our customers and the beauty industry quickly, which greatly contributed to our success. I've moved on to new endeavors and stay tuned for my next creation. 

CONSULTANCY SERVICES

  • Brand Strategy

  • Brand Marketing

  • Customer Experience 

  • Customer Segmentation 

  • Business Development

  • Social Media

  • Strategic Partnerships

speaking engagements

I am passionate about my journey and helping others reach their personal goals. I enjoy speaking about my personal experience and knowledge about entrepreneurship, consulting and all things brand and customer. 

say hello!

I'd love to hear from you.

Drop me an email at EmailLaurenHoffman@gmail.com